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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 21

ART COMES TO INDUSTRY

Wilson effectively demonstrated the power of public opinion. After the war public opinion loomed as a force. Leaders throughout the world were looking for ways to deal with this great force. They recognized they were dependent upon public opinion.

Industry had quickly converted its war machine to peacetime production, using ideas, inventions and discoveries previously employed in destruction of the enemy. From 1920 to 1930 physical production and industrial output per man increased markedly. With mounting industrial output came business’s concern with the public’s attitudes, both as consumers and as citizens. Public relations filled a need. It suggested ways and means to leaders who needed advice on how to adjust ...

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