O'Reilly logo

Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

chapter 20

COUNSEL ON PUBLIC RELATIONS

My work with Liveright represented a divide between what I had done—my press-agentry, publicity, publicity direction—and what I now attempted to do: counsel on public relations. This was no mere difference in nomenclature, no euphemistic changeover. It was a different activity, in approach and execution. From a one-way street of information and persuasion from client to public, it became a two-way street, with the element of adjustment added to the other two elements. Counsel on public relations was based on dealing with interaction between client and public.

A discussion of development of the activity between 1913 and 1929 might be in order. I had no knowledge of what a press agent was or did before I helped ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required