COUNSEL ON PUBLIC RELATIONS
My work with Liveright represented a divide between what I had done—my press-agentry, publicity, publicity direction—and what I now attempted to do: counsel on public relations. This was no mere difference in nomenclature, no euphemistic changeover. It was a different activity, in approach and execution. From a one-way street of information and persuasion from client to public, it became a two-way street, with the element of adjustment added to the other two elements. Counsel on public relations was based on dealing with interaction between client and public.
A discussion of development of the activity between 1913 and 1929 might be in order. I had no knowledge of what a press agent was or did before I helped ...