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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 19

HORACE LIVERIGHT, PIONEER IN PUBLISHING

Horace Liveright, in 1920 the boy wonder in book publishing, began his business life on Wall Street and at 21 was a recognized authority on bond values. Bored by his work he looked for new challenges before he was 30. Reading had been a means of his self-education and he was fascinated by ideas. In 1917 an opportunity arose for a partnership with Albert Boni, who was associated with his brother, Charles, in a new publishing venture. The Bonis were eager, daring young men with little money or know-how about the business side of publishing. They delighted in a tie-up with this go-getter from Wall Street and thought their business problems would be solved. To the newly organized firm of Boni and ...

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