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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 14

FIGHTING JIM CROW IN THE SOUTH

After the war to make the world safe for democracy, social ferment was great among Negroes, many of whom had risked their lives for their country, yet were consistently denied their Constitutional rights. New leaders were replacing the Booker T. Washington type, who saw the Negro’s salvation in training for crafts. Men like James Weldon Johnson, Walter Francis White, graduates of Atlanta University; William Pickens, a Yale University graduate; and Dr. William Edward Burghardt Du Bois united with white liberals to fight discrimination by court action and by appeals to public opinion. They functioned under the banner of the National Association for the Advancement of Colored People, founded in 1909.

Johnson, ...

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