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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 13

PUBLICITY DIRECTION

I had been home only a short time when Edgar Sisson, the wartime director of the Foreign Division of the Committee on Public Information, asked me to lunch, with Carl Byoir, associate director of the Foreign Division, and Roy Dickinson, an editor of Printers’ Ink. Our lunch turned into a bull session about wartime experiences in New York, Washington and the Peace Conference in Paris. We speculated on how Wilson’s failures in Paris might have been averted, or at least mitigated. We discussed our own futures, deriving a certain satisfaction from the common knowledge that each of our futures was uncertain—for the war had interrupted all our careers. Carl Byoir, ambitious and astute, had apparently already set his course. ...

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