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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 8

NIJINSKY AND DIAGHILEFF’S BALLET RUSSE

I learned a lot working with the Metropolitan Musical Bureau, but never more than when I handled Diaghileff’s Russian Ballet in 1915, 1916 and 1917. These three years taught me more about life than I have learned from politics, books, romance, marriage and fatherhood in the years since. I had never imagined that the interpersonal relations of the members of a group could be so involved and complex, full of medieval intrigue, illicit love, misdirected passion and aggression. But while it happened, I took it all for granted as part of a stimulating job. Nevertheless, my experience had a lifelong effect on me, for it prepared me to understand and cope with the vagaries of men and women who lived in ...

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