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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 6

ON BROADWAY

My work as a press agent on Broadway, the entertainment center of the nation, was an ideal existence for a young man of twenty-three who had been judging cows in a cattle ring and passing tests in agronomy. I hobnobbed with actors and actresses whose names shone on marquees; I went backstage whenever I wanted to, had free run of most theaters to catch a glimpse of an act, had the privilege of writing pieces for the press, worked with glamorous newspaper people, and, best of all, I was independent to think and act on any notion that seemed to have merit as a promotional idea. And for this I received seventy-five dollars a week.

No wonder I didn’t restrict myself to any schedule but worked around the clock. During the day ...

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