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Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

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chapter 4

SEX O’CLOCK IN AMERICA

I had no sense of direction, either toward a job or a life work. Nevertheless I was sure I was on the right path and in control of my future. Looking back on this confident approach, I can see how mistaken I was. I was swept along by my family background of pioneering, which I adopted as my own, by the momentum of reform and dynamic progressivism of that decade, and by my own unrecognized steady drive toward communication as a field of work. What I was to do in the immediate future was not, as I believed, to be decided deliberately by me, but was a response to the drives in me that made the forces around me irresistible.

Woodrow Wilson was elected President in 1912 and spread before the world the historic concept ...

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