O'Reilly logo

Biography of an Idea: The Founding Principles of Public Relations by Edward L. Bernays

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

chapter 3

LOOKING FOR LIFE

I began my professional life writing about apples, peaches and pears. After I received my B.S., I could have joined the Chamber of Commerce of Rochester, a city in New York’s rich Genesee Valley farming country, or entered my father’s Produce Exchange firm. I chose instead a job Professor Craig offered me on the National Nurseryman, the first important decision I made without my parents. The pull of communications, which had drawn me to student publications in grammar school, high school, camp and college, was compelling.

Writing for this journal gave me a glow of accomplishment. Doors opened for me as they do when you break an electric eye beam. German-American proprietors of nurseries in Danville, New York, greeted ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required