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Biodesign by Paul Yock, Josh Makower, Stefanos Zenios

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2.2 Treatment Options

Introduction
The innovator establishes a thorough understanding of the disease state and then dives into amassing detailed knowledge about existing treatment options in the field. An important gap in the treatment landscape is uncovered and the development of a solution ensues. Everything is going well until the innovator gets wind of a new treatment that has just begun testing in humans and has the potential to render the new solution obsolete. If only the innovator had included emerging treatments as part of the completed treatment research, s/he could have potentially modified the course of action to prevent a conflict.
The goal of any treatment is to improve outcomes in those patients with a disease or disorder. Treatment ...

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