The innovator establishes a thorough understanding of the disease state and then dives into amassing detailed knowledge about
existing treatment options in the field. An important gap in the treatment landscape is uncovered and the development of a
solution ensues. Everything is going well until the innovator gets wind of a new treatment that has just begun testing in
humans and has the potential to render the new solution obsolete. If only the innovator had included emerging treatments as
part of the completed treatment research, s/he could have potentially modified the course of action to prevent a conflict.
The goal of any treatment is to improve outcomes in those patients with a disease or disorder. Treatment ...