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Biodesign by Paul Yock, Josh Makower, Stefanos Zenios

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Stage 6Acclarent Case Study

Stage 6 Integration
With strategies defined to address the many different aspects of Balloon Sinuplasty’s development and readiness for commercial launch, Acclarent faced the challenge of integrating all of these plans into a unified vision of the business.
6.1 Operating plan and financial model
According to Lam Wang, a company’s operating plan and financial model “has to do with the culmination of all of your assumptions, and then how you intend to go about executing your plans.” In developing Acclarent’s model, “we based a lot of it on prior experience,” she said. However, the team also tried to benchmark proxy companies to validate its approach. “When you’re trying to do something that’s never been done before, ...

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