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Biodesign by Paul Yock, Josh Makower, Stefanos Zenios

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6.2 Business Plan Development

Introduction
In today’s medtech environment, having a formal business plan is not nearly as valuable as the process a company goes through to create one. Whether or not the plan is a 40-page Word document, a 20-slide PowerPoint presentation, or a 3-page executive summary, there is a tremendous benefit that comes from developing a holistic view of the business and a common vision for what it is trying to achieve.
The business plan provides a summary of all of the in-depth strategy and planning work that has been completed to this point in the biodesign innovation process. Among other information, it describes the medical need, the offering, the market potential, and the development and commercialization pathway. ...

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