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Biodesign by Paul Yock, Josh Makower, Stefanos Zenios

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6.1 Operating Plan and Financial Model

Introduction
Engineers to design, prototype, develop, and manufacture a new product. Clinicians to run clinical trials. Statisticians to analyze the data. Professional management to develop marketing and sales strategies. Reimbursement consultants to secure codes, coverage, and payment. Sales people to get the technology into the hands of customers. Key opinion leaders to promote its adoption. All of these individuals are essential to the development and commercialization of a medical device. Yet, without a carefully integrated plan for managing and synchronizing their complex and interdependent efforts, the resources required to make a new treatment a reality can quickly spiral out of control, threatening ...

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