As overwhelming as it may sound, figuring out an approach to intellectual property (IP), R&D, quality, clinical trials, regulatory
approval, reimbursement, marketing, and sales is not enough. An innovator must also think about how all of these factors come
together to create a compelling competitive advantage and, ultimately, a business strategy. Without an explicit point of view
on how a company and its technology will be differentiated from the competition in the complex and dynamic medtech field,
a product may never achieve or sustain its market potential.
Fundamentally, a company has a competitive advantage if its competitors cannot replicate its offering in some material way. ...