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Biodesign by Paul Yock, Josh Makower, Stefanos Zenios

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1.2 Observation and Problem Identification

Introduction
Two aspiring innovators are looking for opportunities to improve sternotomy1 procedures, and they both contact a leading clinician. One asks the physician for an interview. The other requests permission to watch a procedure and spend time in post-operative recovery. Both may glean important insights from their investigations, but the innovator who actually sees the sternotomy performed, watches for inefficiencies, malfunctions, and risks in the process, and observes points in the procedure and post-operative care where stress, pain, or uncertainty occur, will learn dramatically more about the real opportunities for improvement. Rarely can an innovator fully appreciate the circumstances ...

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