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Biodesign by Paul Yock, Josh Makower, Stefanos Zenios

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3.1 Ideation and Brainstorming

Introduction
One compelling medical need. Six knowledgeable participants with diverse backgrounds and experiences. Ninety minutes. And a goal to develop 100 new ideas. While this recipe may not be familiar to all medical device inventors, it represents a proven formula for developing creative solutions to a defined need.
“Ideation” refers to the process of creating new concepts or ideas –; it comes into play at key steps in the biodesign innovation process when new solutions are required to address well-defined needs. “Brainstorming” has developed a specific meaning in the design tradition, as a set of methods for ideation that is based on the power of group creativity. This approach requires participants to ...

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