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Billy, Alfred, and General Motors by William Pelfrey

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CHAPTER FIFTEEN

From Transformation to Domination

Sloan’s general motors continued to pull steadily ahead of both Ford Motor and the Chrysler Corporation, which had emerged by the end of the 1920s as the only other strong competitor in the low-and mid-priced market segments. Along the way, the General pioneered several costly innovations that Ford resisted but which customers proved eager to pay for, even during the Great Depression. Among them were:

image  Duco paint (developed in cooperation with DuPont), which greatly reduced the drying time of traditional automotive paint and expanded the range of possible colors and shades

  Leaded gasoline (sold ...

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