O'Reilly logo

Billy, Alfred, and General Motors by William Pelfrey

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER THIRTEEN

A Last Good-Bye to the Baby

Flush with capital, General Motors proceeded with its ambitious expansion program (discussed in Chapter 1) throughout the year 1919. The plan called for a doubling of current vehicle production capacity and gave virtually every operating unit a green light for expansion of existing plants plus the acquisition or construction of others. During the year, Buick alone spent more than $5 million on bricks and mortar; Cadillac, just under $5 million; Chevrolet, more than $7 million; Olds, more than $2 million.

The largely uncoordinated spending did not end there, however. To ensure an uninterrupted supply of car bodies as vehicle production expanded, the company paid $27.6 million for a 60 percent interest ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required