Big Winners and Big Losers
The 4 Secrets of Long-Term Business Success and Failure
Library of Congress Cataloging-in-Publication Data
Vice President, Editor-in-Chief: Tim Moore Editor: Yoram (Jerry) Wind Executive Editor: Jim Boyd Editorial Assistant: Susie Abraham Development Editor: Russ Hall Director of Marketing: John Pierce International Marketing Manager: Tim Galligan Cover Designer: Chuti Prasertsith Managing Editor: Gina Kanouse Project Editor: Rebecca Storbeck Copy Editor: Karen Gill Indexer: Lisa Stumpf Compositor: Major Productions, Inc. Manufacturing Buyer: Dan Uhrig
© 2006 by Pearson Education, Inc.©
Publishing as Prentice Hall
Upper Saddle River, New Jersey 07458
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