Appendix . Endnotes

Preface

Chapter 1

Chapter 2

Chapter 4

Chapter 6

Chapter 8

Chapter 10

Chapter 11

Chapter 12

Chapter 13

Chapter 14

Appendix A

6 This book easily could be put in the agility category. It is placed in the discipline and focus category primarily because the authors are discussing how to deepen relationships with existing customers rather than developing relationships with whole new customer classes.

Appendix B

Get Big Winners and Big Losers: The 4 Secrets of Long-Term Business Success and Failure now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.