When management teams discuss big data, three questions inevitably arise:
How much data are we talking about? Companies have always had data; what has happened recently to warrant the adjective ""big?"" And what is now so different about the sources of information flowing into your business?
What will the challenges be? Is it quick and easy to exploit and profit from big data? Where are companies getting tripped up?
Can big data transform the entire business? Where should companies focus? How should we think about making it work across the organization?
Can you answer these three critical questions?
In this interactive Harvard Business Review video webinar, MIT's Andy McAfee provides answers to big data's three key questions. He discusses the business case for investing time and resources to capitalize on the big data revolution and shares real-world examples of companies taking advantage of big data.