Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Acknowledgments

First, I'd like to acknowledge you, the reader of this book. Thank you for helping eliminate the hype and mystery from big data and data-driven marketing. Since all profits from the sale of this book will be donated to the American Red Cross, I am also sincerely grateful for your purchase. The American Red Cross is an organization passionate about its donors and the lives they save, and I am extremely proud that together we're contributing to the success of that mission.

I'd also like to say thank you to all the marketers I've met and shared stories with over the years. You inspired me to write this book, as we stand at the dawn of the Enlightened Age of Data. Let's keep talking and working together to elevate our teams and how we engage with customers; then, the rest will be history, as the saying goes.

I owe infinite gratitude and professional kudos to two brilliant women who came together with me to complete this project. Kathy Siranosian, you are an amazing partner in crime. This book would still be an outline and a dream if it weren't for your positive spirit, your tireless contributions, and your talent in translating my stories into compelling chapters. Applause and crowd noise also go to Kelly Jones, who researched and wrote case studies under extreme deadlines and continually contributed a fresh perspective. Thank you, content mavens, both your names should be alongside mine on the jacket. Another shout-out goes to Paige O'Neill, who helped outline the ...