Index

Agile marketing

Alignment

American Red Cross

Analytics strategy. See also Data analytics; Predictive analytics

Aprimo. See also Teradata Applications

Art and science blended

 

B2B (business-to-business)

B2C (business-to-customers)

“Balance Customer Experience with Marketing Productivity in Marketing Automation Initiatives” (Samer and Davies)

BARC Big Data Survey

Berkman, Robert

Beyond Philosophy

Big Data discovery

Big Data insights' effect

Big Data marketing

challenge
definitions for real world of
opportunity

Big Data marketing terminology

about
customer interaction management
digital marketing
digital messaging
do's and don'ts
integrated marketing management (IMM)
marketing operations management
variety
velocity
volume

Big picture marketing effectiveness example

Bonalle, David

Borgiaa, Brooke

Bose, Gautam

Braddock, Benjamin (character)

Brand awareness

Bureau of Motor Vehicles (BMV)

Business Software Management

 

Campaign to cash

Cavedo, Jim

Change. See also Digital disruption

barriers to
categories of
consumer behavior
definition
driving
expectations of
helping with
justification of
leadership for
need for
organization for
pace of
path to
planning for
response to
success and
technological

Change agents

Chief Digital Officer (CDO)

Chief Executive Officer (CEO)

Chief Market Technologist emergence

Chief Marketing Officer (CMO)

alignment
big data focus
big data planning
as change agent
and CIO relationship
content marketing
customer experience v.p.
data hairball untangling

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