Big Data Marketing: Engage Your Customers More Effectively and Drive Value

About the Author

Lisa Arthur is a four-time chief marketing officer (CMO) who has been on the front lines of technology marketing for more than 30 years. As the CMO of Teradata Applications, Arthur serves as an industry thought leader, meeting and speaking regularly with CMOs and marketing teams from today's most iconic brands to discuss integrated marketing management (IMM), data-driven marketing, and marketing innovation. She founded Cinterim, a Silicon Valley marketing strategy and consulting firm that catered to start-ups and Fortune 50 companies; served as CMO of Internet leader, Akamai Technologies, where she helped put the company on a path to billion-dollar revenue; and enjoyed seven years as a vice president of marketing at Oracle, where she managed the company's market entry and growth for customer relationship management (CRM). Arthur has published over 100 articles in Forbes for the CMO Network as well as other industry magazines about how big data and data-driven marketing are changing business. When not on a plane, Arthur lives in Indianapolis, Indiana, with her husband and their cat, Tiki. Follow Lisa on Twitter, @lisaarthur, to join in on the conversation.