ACKNOWLEDGEMENTS

I am so grateful to everyone who has helped me get to where I am today. All the great people in the companies I have worked with who put their trust in me to help them and in return give me so much new knowledge and experience. I must also thank everyone who has shared their thinking with me, either in person, in blog posts, books or any other formats. Thank you for generously sharing all the material I absorb every day! I am also lucky enough to personally know many of the key thinkers and thought leaders in the field and I hope you all know how much I value your inputs and our exchanges. At this point I usually start a long list of key people but I always miss some off, so this time I want to resist that and hope your egos will forgive me. You are all amazing!

Finally, I want to thank the team at Wiley for all their support. Taking any book through production is always a challenging process and I really appreciate your input and help.

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