Chapter 7

Forming your strategy for big data and data science

‘… let’s seek to understand how the new generation of technology companies are doing what they do, what the broader consequences are for businesses and the economy …’ —Marc Andreessen.54

It’s exciting for me to sit with business leaders to explore ways in which data and analytics can solve their challenges and open new possibilities. From my experience, there are different paths that lead a company to the point where they are ready to take a significant step forward in their use of data and analytics.

Companies that have always operated with a minimal use of data may have been suddenly blindsided by a crisis or may be growing exasperated by:

  • lagged or inaccurate ...

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