Chapter 6

​How big data can help guide your strategy

As you evaluate your company’s strategy, perhaps even considering a strategic pivot, you’ll want to gather and utilize all available data to build a deep understanding of your customers, your competitors, the external factors that impact you and even your own product. The big data ecosystem will play an important role in this process, enabling insights and guiding actions in ways not previously possible.

Your customers

Customer data is one of your most important assets. There is more data available today than ever before, and it can tell you much more than you’d expect about your customers and potential customers: who they are, what motivates them, what they prefer and what their ...

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