Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics

Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics

by Evan Stubbs
Released July 2014
Publisher(s): Wiley
ISBN: 9781118724644

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Book description

A practical guide to leveraging your data to spur innovation and growth

Your business generates reams of data, but what do you do with it? Reporting is only the beginning. Your data holds the key to innovation and growth - you just need the proper analytics. In Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics, author Evan Stubbs explores the potential gold hiding in your un-mined data. As Chief Analytics Officer for SAS Australia/New Zealand, Stubbs brings an industry insider's perspective to guide you through pattern recognition, analysis, and implementation.

Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics details a groundbreaking approach to ensuring your company's upward trajectory. Use this guide to leverage your customer information, financial reports, performance metrics, and more to build a rock-solid foundation for future growth.

  • Build an effective analytics team, and empower them with the right tools

  • Learn how big data drives both evolutionary and revolutionary innovation, and who should be responsible

  • Identify data collection and analysis opportunities and implement action plans

  • Design the platform that suits your company's current and future needs

  • Quantify performance with statistics, programming, and research for a more complete picture of operations

    • Effective management means combining data, people, and analytics to create a synergistic force for innovation and growth. If you want your company to move forward with confidence, Big Data, Big Innovation: Enabling Competitive Differentiation Through Business Analytics can show you how to use what you already have and acquire what you need to succeed.

    Table of contents

    1. Preface
    2. Acknowledgments
    3. Part One: May You Live in Interesting Times
      1. Chapter 1: Lead or Get Out of the Way
        1. The Future Is Now
        2. The Secret Is Leadership
        3. Notes
      2. Chapter 2: Disruption as a Way of Life
        1. The Age of Uncertainty
        2. The Emergence of Big Data
        3. Rise of the Rōnin
        4. The Knowledge Rush
        5. Systematized Chaos
        6. Notes
    4. Part Two: Understanding Culture and Capability
      1. Chapter 3: The Cultural Imperative
        1. Intuitive Action
        2. Truth Seeking
        3. Value Creation
        4. Functional Innovation
        5. Revolutionary Disruption
        6. Notes
      2. Chapter 4: The Intelligent Enterprise
        1. Level 1: Unstructured Chaos
        2. Level 2: Structured Chaos
        3. Levels 3–5: The Intelligent Enterprise
        4. Notes
    5. Part Three: Making It Real
      1. Chapter 5: Organizational Design
        1. What Should It Look Like?
        2. What Should It Focus On?
        3. What Services Can It Offer?
        4. What Data Does It Need?
        5. Note
      2. Chapter 6: Operating Models
        1. What’s the Goal?
        2. What’s the Enabler?
        3. How Does It Create Value?
        4. Notes
      3. Chapter 7: Human Capital
        1. What Capabilities Do I Need?
        2. How Do I Get the Right People?
        3. How Do I Keep Them?
        4. Notes
    6. Part Four: Making It Happen
      1. Chapter 8: Innovating with Dynamic Value
        1. The Innovation Cycle
        2. The Innovation Paradox
        3. The Secret to Success: Dynamic Value
        4. The Innovation Engine
        5. Reinventing the Rōnin
        6. Notes
      2. Chapter 9: Creating a Plan
        1. Starting the Conversation
        2. Defining the Vision
        3. Identifying Opportunities
        4. Mapping Responsibilities
        5. Taking It to the Next Level
        6. Note
    7. Conclusion: The Final Chapter Is Up to You
    8. Glossary
    9. About the Author
    10. Index
    11. End User License Agreement

    Product information

    • Title: Big Data, Big Innovation: Enabling Competitive Differentiation through Business Analytics
    • Author(s): Evan Stubbs
    • Release date: July 2014
    • Publisher(s): Wiley
    • ISBN: 9781118724644