Acknowledgments
It would be wonderful if I were smart enough to come up with the ideas in this book on my own, but I’m not. So I have to rely on the kindness and wisdom of others who share with me what they are doing with big data. I am therefore grateful to all those individuals who shared their experiences and insights with me. Every story in this book—and there are many of them—has a generous individual behind it.
I am also grateful to my friends at SAS Institute, which has sponsored much of my research on analytics. Two of the studies they sponsored are described in this book. Mike Bright is my primary contact at SAS, and Scott VanValkenburg was my first connection there. Both continue to be good friends and advisers after almost a decade ...
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