Big Data Analytics Beyond Hadoop: Real-Time Applications with Storm, Spark, and More Hadoop Alternatives

1. Introduction: Why Look Beyond Hadoop Map-Reduce?

Perhaps you are a video service provider and would like to optimize the end user experience by choosing the appropriate content distribution network based on dynamic network conditions. Or you are a government regulatory body that needs to classify Internet pages into porn or non-porn in order to filter porn pages—which has to be achieved at high throughput and in real-time. Or you are a telecom/mobile service provider, or you work for one, and you are worried about customer churn (churn refers to a customer leaving the provider and choosing a competitor, or new customers joining in leaving competitors). How you wish you had known that the last customer who was on the phone with your call center ...