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Big Bang Disruption: Strategy in the Age of Devastating Innovation

Video Description

A new form of disruptive innovation has emerged that changes the rules, and presents enormous risks and huge opportunities. In the accepted model of disruptive innovation, inferior, low-cost new products gain a foothold, gradually improve in quality, and over years or even decades, disrupt existing markets while dethroning dominant products and services. But now--with big bang disruptions--any business can be devastated virtually overnight by something better and cheaper. How can executives protect their companies from big bang disruptions? And how can this disruptive power be harnessed for one's own organization? In this interactive Harvard Business Review webinar, the co-authors of the HBR article ""Big-Bang Disruption""--Larry Downes and Paul Nunes of the Accenture Institute for High Performance--describe what big bang disruption is, explain why it's different, and provide insights on how to master it.