O'Reilly logo

Bids, Tenders and Proposals, 4th Edition by Harold Lewis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

17

Communicating added value

There is no purpose in submitting a bid unless it is as competitive as you can make it in terms of technical quality and value for money. You will not necessarily win just by showing that you have sound expertise, adequate professional resources, a solid record of experience and are competent to provide the services the client wants. Each of your competitors may be able to say the same.

To defeat them on quality, your bid has to possess superior value – an extra dimension that shows insight and vision allied to a purposeful drive and direction, a distinctive edge that sets you apart from your competitors and represents the benefits you alone can offer the client. Delivering results that match exactly the client’s ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required