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Bids, Proposals and Tenders - Succeeding with effective writing by David Nickson

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9 PRESENTATION AND FORMAT

Form follows function.

Louis Henri Sullivan (refined further by Frank Lloyd Wright)

AT A GLANCE

  • layout design and presentation basics;
  • page layout;
  • document structure;
  • fonts and styles;
  • breakout boxes, figures, headings, numbering and contents;
  • use of style guides and templates.

INTRODUCTION

This chapter covers the things that make the difference between having good content and having good content that also gives a good impression, and so biases readers in its favour before they have even read it. It makes a positive contribution to one of our themes.

KEY POINT

Make life easy for assessors. They are more likely to score you higher and give you the benefit of the doubt.

The layout and structure of a document ...

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