Notes

For easier access to these links, visit www.beyondviralvideo.com and use the keywords in bold.

INTRODUCTION

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[2] "The Numa Story: Interview With Gary Brolsma," www.newnuma.com/story.html. NUMA

[3] Mark Hendrickson, "Another Take on Getting Videos to Go Viral," TechCrunch.com, January 4, 2008, www.techcrunch.com/2008/01/04/another-take-on-getting-videos-to-go-viral/. HENDRICKSON

[4] Dan Seitz, "The 7 Ballsiest Ways Anyone Has Ever Quit Their Job," in Cracked.com's Weird World, January 6, 2010, www.cracked.com/article/18362_the-7-ballsiest-ways-anyone-ever-quit-their-job/. CRACKED

[5] Tim Arango, "NBC's Slide to Troubled Nightly Punch," New York Times, January 16, 2010, www.nytimes.com/2010/01/17/business/media/17nbc.html?pagewanted=1&src=twt&twt=nytimes. NBC

[6] Ashkan Karbasfrooshan, "Context Is King: How Videos Are Found and Consumed Online," TechCrunch, January 30, 2010, http://techcrunch.com/2010/01/30/context-is-king-how-videos-found/. CONTEXT

[7] "Factors Behind eMarketer's Revised Online Ad Forecast," October 19, 2009, www.emarketer.com/Article.aspx?R=1007337. FORECAST

[8] ComScore, "U.S. Online Video Market Continues Ascent as Americans Watch 33 Billion Videos in December," December 2009, http://comscore.com/Press_Events/Press_Releases/2010/2/U.S._Online_Video_Market_Continues_Ascent_as_Americans_Watch_33_Billion_Videos_in_December ...

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