Acknowledgments

Thank you to my wife, Jo Lewis Nalty, who has stood patiently by me despite all my idiosyncrasies. I am also profoundly grateful to my four beautiful children (Katie, Patrick, Grant, and Charlie), who permit me to share their childhood with the world via online video. One day they may thank me for enabling perpetual, real-time access to happy and bizarre memories of their youth. More likely, as my siblings caution, they will repay me in my later years by rolling my wheelchair down steps and posting the footage on the Internet. However, my family is a constant reminder to dwell neither on the past nor future, but in the joyful experience of the present.

I also deeply appreciate the wisdom and guidance of Brad Aronson, David Meerman Scott, Steve Garfield, and the people at John Wiley & Sons. Thank you also to the many people who helped along the way, including Mathilde Mellon, Eric Vandal, Nicholas Guillen, and Jan Ischinger. Without them you would not be holding this book, and I would be in my fifth year of procrastination.

Finally, a special thank you to those of you who watch my videos—especially those who have been watching from the beginning and continue to encourage me, or at least tolerate me.

Get Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.