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Beyond the Usability Lab by Donna Tedesco, Thomas Tullis, William Albert

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10.1. Choose the right tool

In golf, choosing the right club for any particular stroke has a major impact on the outcome. Online usability testing is no different. The golf club in this case is the Web application you will use to design and administer the study. The application you choose will have a significant impact on whether your goals are met within your time frame and budget. When making a decision about which Web application to use, you will need to answer the following three important questions.

What is your budget?

The cost of running an online usability test can vary substantially. Some vendors require payment on a per-complete or per-study basis, whereas other vendors provide unlimited use after purchasing a license or subscription. ...

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