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Beyond the Usability Lab by Donna Tedesco, Thomas Tullis, William Albert

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6.7. Presenting the results

We've tried to give many examples of how to present the results of an online study throughout this chapter. What we'll do now is just summarize some of the themes that you might have already detected and perhaps introduce a few new ones. We decided to do that in the form of a “Top Ten” list of tips for presenting the results. And, by the way, we're assuming you're making an actual presentation of the results rather than writing a long report that might just sit on someone's shelf gathering dust.

6.7.1. Set the stage appropriately

Your audience needs to understand the context of the online study, which means that you also must know something about your audience and what they already know. The less they know, the ...

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