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Beyond the Usability Lab by Donna Tedesco, Thomas Tullis, William Albert

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4.2. Timing the Launch

Once you have carefully worked out the issues with the study through piloting, the study is ready to be launched. This is an exciting time, but don't let your excitement or client demands cloud your judgment; it's important to consider the appropriate time to launch, as well as the number of launching phases appropriate for the study.

We do not cover here the mechanics of the actual study launch, as that varies greatly depending on what tool and services (e.g., panels) you're using.

4.2.1. Finding the right time to launch

The key to timing the launch is understanding the target users. It may take some work to understand the impact that timing may have on participation, as well as the quality and results of the study. ...

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