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Beyond the Usability Lab by Donna Tedesco, Thomas Tullis, William Albert

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3.7. Demographic Questions and Wrap-Up

At the end of a session, it is common to finish with demographic questions. Then to wrap up, participants are brought to a thank-you page with some final information for them about their incentive and where they can go next.

3.7.1. Demographic questions

We typically ask demographic questions, such as age, gender, level of education, employment, and income, when there is a need to segment data and compare the sample of participants to either the general population or the targeted user population of the product. Although you may have worked with a panel that has this information on file, it's a good idea to ask the questions again just to make sure that data are accurate and current.

We typically place ...

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