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Beyond the Usability Lab by Donna Tedesco, Thomas Tullis, William Albert

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3.1. Introducing the Study

When creating an online usability study, you should consider how to set expectations for the participants so that they are not likely to leave the study early—often referred to as bailing or “drop-off.” Especially these days when there are tons of spam, it's hard for people to know when to trust something that asks for their time and clicks.

To set these expectations, you should start with one or two concise introductory pages that address the

  • Purpose of the study
  • Sponsor/contact information
  • Time estimate
  • Incentive
  • Technical requirements
  • Legal information/consent
  • Instructions

Ideally, you want to limit the text as much as possible and format it to enhance scanning. Using bullet points instead of dense paragraphs ...

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