O'Reilly logo

Beyond the Usability Lab by Donna Tedesco, Thomas Tullis, William Albert

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2.6.3. Direct and targeted recruiting

The third way to recruit is in a direct and targeted way. That is, rather than intercepting users or going through a panel to recruit them, you're soliciting them directly. There are a few ways of going about this.

Emailing

If you have a predefined list of potential participants, you can email invitations to them directly. This may be a customer list you have or perhaps an email list that you rented from a market research company. Just be careful about a few things. First, some email list brokers are not very careful about the quality of their participants. Participation rate can also be lower than usual if people did not know that they were explicitly being added to a list. As with panels, do your homework ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required