O'Reilly logo

Beyond the Usability Lab by Donna Tedesco, Thomas Tullis, William Albert

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2.6.2. Panels

A user or customer panel is a database of contact information for people who have previously agreed to participate in upcoming surveys or studies. A particular organization can create its own panels from customer lists or a proprietary customer panel can be used.

TIP

Some commonly used companies for panels at the time this book was written include eRewards, Greenfield, Harris Interactive, ORC (Opinion Research Corporation), Synovate, and TNS/Research International.

How they work

Most panels allow anyone to join, but some are by invitation only so that they can avoid users who aspire to professional survey-taking for money. To join a panel, a user typically has to complete a profile with various details about themselves. ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required