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Beyond the Usability Lab by Donna Tedesco, Thomas Tullis, William Albert

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2.5.1. Budget

The budget for an online usability test mainly depends on the cost of vendor tools and/or services, the method of recruiting, participant incentives, and, of course, the people time put into the study. This section discusses these factors, but because they're so variable depending on your particular situation, we're only able to give you ranges of cost.

Technology costs

Technology costs are the most variable, as the tools needed to be implemented for the study vary widely in sophistication. The study can be implemented for free or at minimal cost if a simple survey tool is used (see Chapter 8 for more information on this method) or if in-house resources are used to build a tool (at a different kind of cost). However, it also ...

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