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Beyond the Usability Lab by Donna Tedesco, Thomas Tullis, William Albert

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1.2. Strengths and Limitations of Online Usability Testing

So, what are the strengths and limitations of online usability studies? What can this method do for you that other research methods can't? How can online usability studies be used to improve the user experience? These are all fair questions. But to be honest, it is not so much about the unique strengths or advantages of online usability studies, but rather the combination of advantages that is at the heart of this method. Every advantage of online usability studies can be achieved through some other user research method. However, online usability studies bring together a diverse set of strengths to make it a highly versatile user research tool.

Before fully appreciating the strengths ...

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