Afterword
BEYOND THE SALES PROCESS was written for sales and customer facing professionals, and their managers and leaders. We framed your Engage/Win/Grow journey in three parts to bring clarity and understanding to how you can go beyond the sales process before, during, and after your sales.
Working with the organizations and their customers that agreed to be featured in this book, our objective has been to provide you with proven strategies and real examples of how some of the best-of-the-best engage differently. Regardless of your industry, solutions, products, or markets, we urge you to consider the common elements that run through all of the case studies. In each one, a salesperson or an account manager engages, wins, and grows effectively ...
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