CHAPTER–12–Enterprise Transformation from Inception to Implementation

Arriving at one point is the starting point to another.

John Dewey1

STAYCOOL ENGINEERING CORPORATION is a profitable, rapidly growing company with three value streams from which it generates its revenues. Founded as a research and development firm, the company eventually began to produce commercial products in the areas of thermal control and energy conversion. More recently, the company has been designing and manufacturing more complicated refrigeration products for the U.S. Department of Defense (DoD).

Successful and profitable, StayCool remains relatively small. The company’s founder and president directs day-to-day operations. He has been facing the challenge of growing ...

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