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Beyond the Core: Expand Your Market Without Abandoning Your Roots by Chris Zook

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Bibliography

Books

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Carroll, Glenn R., and Michael T. Hannan. The Demography of Corporations and Industries. Princeton: Princeton University Press, 2000.

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Christensen, Clayton M. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston: Harvard Business School Press, 1997.

Collins, James C., and Jerry I. Porras. Built to Last: Successful Habits ...

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