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Beyond the Core: Expand Your Market Without Abandoning Your Roots by Chris Zook

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Afterword

In writing this book, I have tried hard to balance the need for brevity (since the target audience is busy executives) with the inherent complexity of the topic (since the question of how to find new growth is potentially monumental in scope). As such, I have crammed into a dense package a lot of different findings that emerged from mountains of research, along with dozens of examples to illustrate those findings in the words of the executives who were there at the time. Yet, in spite of that distillation, if I had to titrate down several more levels to the key messages that could be delivered during the proverbial “elevator” conversation, it would be these.

  1. Profitable growth is hard to achieve and getting harder to find. Pressures ...

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