About the Author
CHRIS ZOOK is a director at Bain & Company, a global management consulting firm focused on making companies more valuable. He heads the company’s Global Strategy Practice, is a member of Bain’s Management Committee and Investment Committee.
During his 20 years at Bain, Zook’s work has focused on companies searching for new sources of profitable growth, in a wide range of industries. This work led to the writing of his best-selling business book, Profit from the Core (Harvard Business School Press, 2001). Profit from the Core provides a blueprint to finding new sources of growth from a core business, based on a three year study of thousands of companies worldwide. Its findings are being implemented in many successful companies ...
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