Beyond the Babble: Leadership Communication That Drives Results

Glossary of Terms

The Action Equation.

Know + Feel = Do. The action equation first focuses a leader's thinking on what employees need to do in order to execute strategy or support the company's position on an issue. Then it expands that thinking to address what employees need to know and feel so they take the right actions. Moreover, it helps identify what is critical to communicate, and it filters out communication that wastes time or, worse, could be counterproductive to driving action and results.

Babble.

The tendency for executives to talk about important issues in convoluted, evasive, or empty terms. Babble is seen most frequently in PowerPoint presentations filled with lists of priorities, confusing diagrams, visions and values, metrics and ...